Payvantage serves the mobile device market as an alternative credit score leasing platform. Having only their logo, Payvantage sought to create a colorful and engaging visual brand. The cornerstone of their marketing centers around the website that serves both retail consumers and B2B mobile retailers looking for better lending authority. Simple Spark worked directly with Payvantage to create a marketing campaign to speak directly to mobile retailers, as well as an in-store branding package that is delivered to every new dealer. 

Within 2 years, Payvantage has grown to be a dominant force in their industry, providing over 500 mobile retailers with financing and over 12,000 consumers with lease options.