Healthcare
The Children's Clinic
- Brand Strategy
- Identity Design
- Environmental Graphics
- Photography
- Video
- Social Media
The Children's Clinic looks after the growth, development and health of children across Northeast Arkansas. The brand had to do what the staff do — put a worried parent at ease — so we built a warm, plain-spoken identity, a website that answers questions quickly, and photography and video shot in the clinic with real families. Then we carried it into the building itself.
The Website
Appointments, patient information and after-hours guidance put where a parent can find them in seconds, on the phone they are already holding.
A trifold for the waiting room and the front desk, carrying the same tone as the site rather than clinical boilerplate.
In the Building
The first thing a family sees is the entry lobby at the top of this page. We coordinated painting the wall in the new color scheme, installed the logo in vinyl and wired new lighting to wash over it. The same brand carries onto the lobby doors in vinyl, so even the well-child and sick waiting areas look like one clinic.
The Physicians
A new wall inside the clinic introduces the doctors. We photographed each physician, along with the founding physician, and installed the portraits and the mission statement in vinyl on a wall painted in the brand blue.
