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Simple Spark

03 / Grow

Grow with greater purpose.

Marketing should move a number you care about. We connect strategy, content, search and advertising so the right people find you, understand you and act — and so you can tell what worked.

Strategy · Advertising · SEO · Social · Content

Why It Matters

Activity is easy. Movement is the point.

It is not hard to stay busy: post daily, boost something, send an email, sponsor the ball field. It is much harder to say which of those brought in work last quarter.

We start by finding out where your business actually comes from, then put the budget and the effort behind the few things that move it — and set up enough measurement to tell whether we were right.

Fewer things, done properly.

Most organizations are already doing too much marketing badly. We would rather run three channels well than eight at half strength.

Measured against the business.

Reach and impressions are inputs. The number that matters is calls, forms, applications, visits or sales — whichever one pays your bills.

Built to keep running.

Campaigns end. The website, the content and the list you build during one should keep working long after the budget stops.

What We Run

The work that puts you in front of people.

Rarely all of it at once. We pick the few that suit your market and your capacity, and add others when there is a reason to.

Marketing strategy

Audience, positioning, channel mix, budget and a plan you can actually staff — including what to stop doing.

Advertising

Paid search, paid social, display, streaming, print and outdoor, planned and produced together so a single message lands in more than one place.

Search (SEO)

Technical fixes, site structure, local listings and content built around what people actually search for — the work that keeps paying after the ads stop.

Social media

Channel strategy, content calendars, production and community management, sized to what your team can sustain.

Content

Articles, email, video, photography and sales material planned as a stream rather than a scramble, so there is always something worth posting.

Campaigns

Launches, hiring pushes, seasonal promotions and events — concept through production, media and reporting, with one team accountable for the whole thing.

Frames from campaign videos and content produced by Simple Spark

A few of the campaigns and content we have produced

Our Approach

Start from what you already know.

Your team already knows which jobs are worth the most and which inquiries go nowhere. That is where a plan should start, not with a channel someone read about.

  1. 01

    Baseline

    We find out what is working now: traffic, sources, rankings, spend and where inquiries actually come from — before anybody proposes a budget.

  2. 02

    Plan

    We agree the goal, the audience, the channels and the measures, and write down what we expect each part to contribute.

  3. 03

    Produce

    We make the ads, content, pages and assets the plan needs, in the brand you already have rather than a campaign-only look.

  4. 04

    Run

    We launch, watch the early numbers closely, and move budget toward whatever is working instead of defending the original split.

  5. 05

    Report & adjust

    Plain-language reporting on what happened and what we are changing next — no dashboards nobody opens.

Selected Work

Work aimed at a real number.

Hiring, dealer inquiries, patient visits — the goal came first and the channels followed.

A Jordan's Kwik Stop forecourt and storefront at sunrise
01Jordan's Kwik Stop

Convenience & Fuel

Jordan's Kwik Stop

A hiring problem solved with digital: applications routed to the right store manager, supported by local social and in-store promotion.

View Project

Start Somewhere

Want to know what is actually working?

Tell us what you are trying to move — hiring, sales, visits or awareness — and we will come back with a plan you can read in one sitting.