News & Insights
News from the shop, and notes worth keeping.
Awards, launches, partnerships and the occasional opinion — written for the people who have to make the decision, not for other agencies.
InsightAccessibility
The accessibility deadline your city, school or library cannot miss
Every state and local government website has to meet WCAG 2.1 Level AA by April 26, 2027 or April 26, 2028. Here is what the rule covers, who it applies to and where to start.
Simple Spark
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InsightPoint of View
There's never been an easier time to make something — or a harder time to make something good
The technical barriers that used to separate professional work from amateur work are mostly gone. What is left is the part that was always hard: knowing what to make, and having the standards to finish it.
InsightGrow
Why consistency beats going viral
A breakout post is a lottery ticket. Showing up recognizably, every week, is a business plan — and it is the one that works for local and regional companies.
InsightStrategy
Small business doesn't have to look small
The gap between a regional company and a national one is mostly production quality — and that is the cheapest part of the gap to close.
InsightBuild
Redesign, rebuild, or leave it alone?
Three different problems get called "we need a new website." Here is how to tell which one you actually have before you spend anything.
InsightCreate
Why typography is doing more of the design work
Editorial, type-led design is everywhere right now — and it is not a trend so much as a correction. Fewer effects, better words, set well.
InsightCreate
How do you know when it's actually time to rebrand?
Being tired of your logo is not a reason. Here are the five that are — and what to do when only part of the brand is broken.
InsightPoint of View
Designing for humans in an AI-generated world
When everyone can produce more, faster, volume stops being an advantage. What is left is taste, judgment and having something to say.
Start Somewhere
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