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Simple Spark
A Viper mini track loader on a gravel job site

Equipment & Manufacturing

Viper Loaders

  • Brand Strategy
  • Identity Design
  • Web Design
  • Photography
  • Graphic Design

Viper Loaders builds rugged mini track loaders for the toughest jobs — powerful, easy to service and backed by real support. We gave them an identity to match, a website that moves buyers toward a dealer, and photography that shows what the machines can do.

The Website

Specifications, attachments and support organized so a buyer can compare confidently — then find the nearest dealer without hunting for it.

The Viper Loaders website on a laptop
The Viper Loaders site on a phone
A Viper Loaders product page on a phone
The Viper Loaders dealer locator on a phone

Print

A product brochure carrying the same identity into print — quick specs, features and attachments, laid out for someone standing next to the machine.

The Viper Loaders product brochure, opened to quick specs and features

On the Floor

Banners, booth graphics and printed collateral built to hold up at industry shows, where buyers meet the machine before they ever meet the website.

A Viper Loaders retractable banner and branded trade show booth

Since Then

The dealer network kept expanding.

Viper has since grown to more than 100 dealers across the continental United States, with the identity, the site and the print material carrying into every new market.

Next

More of what we have built

See All Work

Start Somewhere

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